There is a strong correlation between the number of backlinks a website has and its organic search traffic. The top-ranking pages on Google have an average of 35,000 backlinks. Some backlinks, such as those from .edu and .gov domains are highly valued by search engines. These domains have a higher domain authority on an average, compared to other top-level domains.
In a survey conducted by Backlinko, 94% of the top-ranking content on Google had at least one external link pointing to it. The most common types of backlinks are text links, followed by image links and then link buttons.
These statistics show that backlinks are a crucial factor in website traffic, search engine rankings, and overall online visibility. Building a high-quality backlink profile should be a priority for website owners and marketers. The best Chicago SEO companies can help you use the right backlinks on your website to get the best results.
Why are backlinks significant for your website?
Backlinks are significant for your content because they are a signal to search engines that your website content is valuable and relevant for other websites. When other websites link to your content, it shows search engines that your content is authoritative and trustworthy, and as a result, they help to rank your content higher in search results.
Backlinks can also drive referral traffic to your content. When other websites link to your content, their readers may click on the link and visit your website, which can help you build brand awareness, attract new audiences, and potentially generate leads or sales.
However, you need to know that not all backlinks are the same. Backlinks from High-quality authoritative websites in your industry are more valuable than low-quality backlinks from irrelevant or spammy websites.
Therefore, it is important to focus on building a diverse and high-quality backlink profile over time, rather than just trying to accumulate as many backlinks as possible. A professional SEO company can help you get the best SEO services Chicago to generate quality backlinks for your website.
A website with backlinks from high-quality authoritative websites will outrank a website with many low-quality backlinks.
Backlinks are significant for several reasons:
#1.Search Engine Optimization (SEO)
Backlinks are crucial in determining a website’s ranking in search engine results. When a website links to your site, it indicates your content is valuable and relevant. Search engines use backlinks as a signal of trust, and websites with more high-quality backlinks are typically rewarded with higher search engine rankings.
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#2. Drive Referral traffic
Backlinks not only improve search engine rankings but also bring referral traffic to your business or personal website. When someone clicks on a link to your site from another website, they’re considered referral traffic. This can help enhance your website’s visibility, engagement, and potential for lead generation and sales.
The quality and relevance of the backlink can have a significant impact on the amount of referral traffic it generates. A backlink from a high-traffic website in your industry or niche generates more referral traffic than a backlink from a low-traffic website that has little relevance to your content.
