The year 2022 will likely be known for welcome and unwelcome updates to not only Microsoft and Google advertising platforms but also to brand new functions for upcoming channels. With many PPC platforms accessible to advertisers, it is challenging to keep up with the changes. That is why we have covered the top 10 new PPC updates and features of 2022, consisting of as many PPC platforms and campaigns as possible.
Source:- https://creatorsvice.com/10-biggest-and-top-ppc-features-of-the-year/
Google Advertisements: NO more Extended Text Ads
When other online platforms choose to include extra options and formats, Google pursues to eliminate Search ad choices slowly.
While Google announced it in 2021, it officially removed Expended Test Advertisements on 30 June 2022. The Responsive Search Advertisements format has now dominated search ads.
Why is it important? For advertisers, the absence of supremacy was a massive setback, particularly for the regulated industry that requires legal acceptance on every copy. Also, lots of advertisers noticed that their ETAs archive better than RSAs.
Due to the description options and breadth of headlines, Google might mix and match to give the best message, at the right time, for every customer. This means eliminating the unnecessary copy through RSAs and moving to the opportunity of generating intentional messaging for every keyword theme.
Another advantage of shifting to RSAs was the clear visibility of advertisements. According to the study of Optmyzr, RSAs indicate 2.1x impressions compared to ETA-only advertisement groups.
Microsoft Advertisements: Video Ads Launch
Microsoft has pursued to make progress in the advertising marketing share in the last year. With the growth of the Microsoft Audience Network, Microsoft officially launched Video Advertisements in 2022. While in 2021, the Video Ads passed the beta test, these ads are now commonly accessible in the following regions:
- United States of America
- United Kingdom
- Canada
- New Zealand
- Germany
- Australia
- France
According to marketers, these ads enable you to connect with your customers where you might not be able to connect them before.
The recent stats of Microsoft shows:
- Thirty-nine percent of customers enjoy videos on MSN and not on YouTube.
- Fifty-seven percent of customers enjoy videos on MSN and not on Facebook.
Another advantage of increasing the video strategy to Microsoft Advertisements is that you can start from scratch.
Recreate your existing video advertisements on YouTube or other placements to secure your resources and time. Just ensure that the customer’s need is similar if recreating the content.
YouTube advertisements: Audio Takes Center Position
Formally completing beta testing, Google declared Audio advertisements available to every advertiser in 2022. Audio ads are a huge win for advertisers wishing to connect to their target customers differently, depending on how they utilize YouTube.
Audio advertisements on Google are best for customers who like listening to music on YouTube. Marketers might need to use audio advertisements instead of video for music lovers as those customers likely are not watching what is visible on their YouTube screen.
Another major step for audio is available in the form of podcast placements. Google launched this feature in October 2022. What does this feature have to do with YouTube advertisements?
The podcast deployment on YouTube is accessible for video and audio ad formats.
