You need a stunning and user-friendly website for a successful online business. A poorly functioning website or an outdated one can harm your corporate image and business reputation. Regular website maintenance can prevent all these issues and guarantee that your site is operating as efficiently as it can be.
However, there isn’t a single strategy to ensure effective website maintenance without snags. The key to a smooth maintenance process is finding the proper balance. And this is the exact goal of our guide today.
We’ll go through the fundamentals of website maintenance and what you can do to ensure it works as planned for your eCommerce business. By the end of this 7-minute read, you’ll understand the advantages of scheduling maintenance activities regularly and the best options for completing these tasks.
What Is Website Maintenance?
Maintaining a website is keeping it updated, functionally sound, and problem-free. This should be carried out on a regular basis to maintain the website’s health and provide a great user experience and online presence.
It takes more than just developing, designing, and hosting a website. A vital component of a procedure that guarantees an increased number of clicks, higher conversion rates, security, and a consistent corporate image is a post-development website maintenance plan.
Here’s a quick overview of how you can maintain different types of websites:
- Test your website in different browsers.
- A website should be tested at least once a year. Check the information on your site is up-to-date and correct. Bring in an outsider to give your site a fresh perspective.
- Check your contact forms, checkout process, and forms at least quarterly.
- Even though the security and functionality of your website mainly depend on your hosting plans, you can ensure that the security is regularly updated by installing security software as soon as possible.
- Have automated backups every month and make sure they work as scheduled. You can do a manual backup if you don’t have an automated backup in place. If something goes wrong, you will save considerable time and money if you back up your website regularly.
- Evaluate your website’s performance at least once a week. Start by weekly reviewing your key metrics using Google Analytics and Google Search Console. If your website isn’t helping you reach your goals, you can change the key performance indicators (KPIs).
Whatever method you use for ongoing maintenance, it all needs to be carefully planned. Use your resources carefully and plan the tasks so that the clients experience the least amount of downtime possible.
Start by creating a checklist and implementing a check-up schedule. Update your CMS and optimize your content. Take note of annual, quarterly, monthly, and weekly maintenance tasks too.
While you can work on the maintenance tasks yourself, it will be more time-efficient if you let someone else do the job for you, especially if you have a lot on your plate.
Need expert consultation for the best website maintenance route for your site? Get in touch with us and we’d be ready to help you out and bring your business forward.