As of October 2022, there are 4.74 billion social media users worldwide. What does this mean? More than half of the world’s total population are social media users!
The exponential growth of social media has changed the way we do business, especially when it comes to marketing. Before the advent of social media, businesses marketed themselves in completely different ways than they do today.
Today, social media has dominated the marketing landscape and is one of the most used marketing strategies by marketers. This can be evidenced by the statistics that 93% of marketers worldwide are using social media business.
Therefore, having social media pages for your business is a MUST to succeed nowadays.
Let’s take a look at the reasons why social media is important for your business!
#1 Increase brand awareness
According to the aforementioned statistics, more than half of the world’s population are social media users. Since there are a large number of users on social media, this means that your brand can be exposed to more people.
On top of that, 1 in 3 consumers uses social media to discover new products and brands. This proves that social media is an important medium for people to learn and research new brands. Therefore, getting a social media page for your business will undoubtedly increase your brand awareness.
#2 Improve customer relationship
Social media does not only help in promoting your brands, but it also can serve as a useful tool for customer service.
Lisa Masiello says ‘Happy customers are your biggest advocates and can become your most successful sales team’, this is a testament to the fact that customer service is the backbone of any company. It is the one thing that can make or break a company.
Social media offers businesses a variety of ways to connect with their customers. Brands can use messaging features on social media to address customer concerns and constantly interact with customers by replying to their comments and tagging them. This helps in building brand loyalty.
#3 Build brand authenticity
Utilizing social media can help you to build brand authenticity. Engagement on social media allows brands to build trust with potential customers, partners and talent.
When customers see a brand they are unfamiliar with, the first thing they will do is research it via the Internet. If your business has a content-rich social media page with a certain number of followers, this will add to the authenticity of your brand. This will encourage them to make purchases from your brand.
#4 Discover valuable insights
Social media is a great platform for businesses to gain valuable insights that might benefit them in the long run.
Conversations on social media generate large amounts of unstructured data. Don’t underestimate these “treasures”. Once all the unstructured data is cleaned and transformed through social media analytics tools into meaningful data, you will see how powerful it is.
Having a social media page for your business gives you tons of benefits. Create a social media page for your business today!
VeecoTech is a leading and trusted digital marketing agency in Malaysia. We have been awarded the SME100 Award 2022 for Fast Growing Companies in Malaysia, reflecting our success and credibility in the industry.
Contact us today!