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4 reasons your content is failing and how to counter it

content is failing and how to counter it

With all your effort going into creating content, you want it to work. But your content doesn’t always hit the mark. 


Maybe it’s not getting likes, views, shares, or traffic as you expected. Maybe it’s not enough to nudge the visitor to become a customer. 


We pour our energy into creating great blog posts, eBooks, whitepapers, videos, podcasts – you name it – but something isn’t working the way we hoped it would.


Whether your content is failing because of a technical glitch or is being ignored by potential customers for another reason entirely (maybe because they’re over-saturated with content marketing), here are four reasons why your content might not be working and how to fix that:


  1. Lacks promotion

Most often the marketing part of content takes a back seat as marketers get into a spin of creating more content. Well, this makes the strategy half-baked. 


The ultimate goal of creating content is to generate leads, get conversions, increase the visibility and trustworthiness of the brand.


Optimising your content on search engines with SEOs is one of the first things you should invest your time and effort in. Employing the help of an SEO agency is your surefire way to create and implement an effective content marketing strategy. It will amplify your chances to rank higher on search engines. 


Apart from ensuring that you are creating the necessary amount of content to keep publishing regularly; it is essential your content is consistent, insightful and relevant to your consumers. Though you should choose quality over quantity, it is crucial you keep your thread alive with at least one content published every day. 


  1. Unrelatable and boring content


One of the biggest mistakes content marketers make is writing for themselves instead of their audience. It’s easy to get caught up in what you think is interesting or important and forget that you’re not the only one reading your content. 


Who is your target audience?

What is their online behaviour?

What information are they seeking?


As a first step, you essentially have to have a clear answer to all these questions before you create content. Research is a big part of content marketing services while analysing, developing and implementing your marketing plan. 


Another common yet big issue is that your content is not engaging or just playing boring. This can happen for a number of reasons, but usually, it’s because you’re not writing about topics that are actually interesting to your audience. 


Your interests are not necessarily shared by everyone else. You can also try adding some personality to your writing or using a more engaging writing style.