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Instagram Releases a Report with Trend forecasts for 2023


The report itself only appears to have been created by individuals who erroneously believe they are knowledgeable about the most recent models. Although the overall statistics and experience are unaffected by this, I am confident that the report’s summary is as helpful as it can be. Additionally, the used text styles aren’t that great.


Instagram has published its 2023 Trends Report, which focuses on the highest and growing changes in the coming year among Gen Z customers based largely on usage data, survey data and more.


The 22-page report, which you can get here, highlights 5 key development areas in the main body:


  • Recycle, reuse, reverse engineer
  • Motion
  • Local weather and expressive splendor
  • Alt takes on the Metaverse
  • Money renaissance


In 2023, social media platforms will undergo major updates to their algorithms and privacy policies. One of the biggest changes will be prioritizing user-generated content over branded content in custom feeds.


This shift will give people more control over the content they see and will likely lead to more genuine personal connections on social media.


In addition, special attention will be paid to increasing the transparency and accountability of companies and organizations using social networks for advertising and marketing purposes. This will include stricter rules for labeling sponsored posts and cracking down on fake accounts and bots.


Privacy will also remain a hot topic with stricter data collection and use rules. Social media platforms will need to obtain users’ explicit consent before sharing their personal information with third parties.


Overall, these updates aim to improve the user experience on social media and promote genuine connections and interactions.


Some of the Key Data Points Shared in Terms of Marketing Include:


In 2023, more Gen Zers will use their dollars to support public causes and communities.

More than half of Gen Z social media users plan to draw fashion or beauty inspiration from digital avatars or influencers in 2023.


2 in 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and the sun.


More than half of Gen Z respondents stated that by 2023 they would like to start making their own clothes.


It looks like the rise of virtual influencers and digital avatars will become even more entrenched next year, although I’m willing to bet that over half of Gen Z actually make their own clothes (another note suggests that commission purchases will increase and I can be considered as a more likely alternative).


More than half of Gen Z respondents stated that by 2023 they would like to start making their own clothes.


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