If you go by the dictionary meaning of branding, then it is “the promotion of a particular product or company by means of advertising and distinctive design.” So, with this, not so long ago, everyone believed this to be the accurate at least in general consensus. Branding is still misunderstood basis only the aesthetic component, the visual identity – name, logo, design, packaging, etc. But branding is evolving with each passing day and have risen beyond its old version known to the marketers. Branding is important not only for creating memorable impression on customers but it also allows your customers and clients to know what to expect from your organisation. Your brand is the exact representation of who you are as a business, and how you wish to be perceived. https://sites.google.com/view/digixito-media/home