Your marketing choices should be informed by research, statistics, and facts. Do you know somebody using their MBA to make marketing decisions? What I mean by marketing by anecdote instead of a master’s degree
What is anecdotal marketing?
A story, typically based on a person’s own experience or recounting of an incident, is called an anecdote. Anecdotal evidence is a conclusion drawn from that account that isn’t always accurate because it isn’t always supported by facts.
The reality might be distorted when a judgement is made simply based on personal opinion and experience. Making decisions and assessing circumstances always requires the use of facts and investigation because they are more consistent and reliable. Instead of acting on your emotions, make decisions based on what you can rely on.
a few instances
A business owner told me about his ongoing marketing strategy, which spends the majority of his monthly budget of $5,000 on billboard advertisements: “Two or three people report they saw my ad each month, so I think the advertising are working,” the advertiser claims. His marketing strategy, message, audience, budget, and CTA are all properly optimised, according to his anecdotal evidence. Nothing needs to be measured or analysed. Nothing more than anecdotal proof. Anecdotal Marketing
I received the following statement from a different business manager: “I don’t use social media for marketing since I myself don’t use Facebook for business and I don’t think my consumers do either.” He believes his consumers behave the same way he does, thus this is also anecdotal proof. faulty reasoning. Would you really want to waste your money on digital marketing because of bias? Eliminating one of the many platforms that consumers convert through based on your personal usage is just dumb.
Facts don’t give a damn about how you feel.
Anecdotes, hearsay, or assumptions shouldn’t be used to inform marketing decisions. Apply your personal belief or opinion about what should be done, but add it on top of the facts, research, and quantitative data. While emotions can cause you to lose out on opportunities, facts can help you generate money.
Your feelings don’t matter to the facts.