The Australian Government has invested $270 billion in Defence through the 2020 Defence Strategic Update and Force Structure Plans to adapt to the swift changes in the global strategic scenario.
This significant investment has been made to strengthen the Government’s resolve to enhance the Defence industrial base’s resilience and increase its competitiveness on a global scale.
The Australian Defence sector employs many domestic companies and citizens who work there and provide the industry with human resources. There are also Defence consulting firms that specialise in helping businesses navigate through the industry successfully.
The Australian Government wants to enhance its Defence systems using a multifaceted, high-tech strategy.
The main emphasis is technology, supported by conventional air-sea-land demands and space, cyber, and unmanned systems. There is also a commitment to improving local Defense industry abilities with a concentration on naval shipbuilding.
Australia’s Defence strategy is based on three strategic Defence interests:
- Safeguarding national security and sea lines of communication.
- Protecting neighbouring regions of the country, including Southeast Asia and the South Pacific region.
- Ensuring that Indo-Pacific stability is maintained.
The border and offshore areas are protected explicitly by Australian military doctrine. A strategic and economic focal point has emerged in the Asia-Pacific area. Thus, a Defence strategy has been designed to safeguard the local commerce routes.
The main sectors in the Australian Defence Market include submarines, naval vessels, surface combat, and missiles and missile Defence system. Other significant industries include military rotorcraft, land vehicles, fixed-wing, etc.
It is challenging to estimate the sector’s precise size and scale because it includes a variety of goods and services. The businesses providing goods and services to the military also serve the civilian sector.
As a result, the Australian Defence industry may offer individuals and corporations a wide range of opportunities. But, the Defence sector is unlike the other market sectors as it is challenging to navigate without the proper knowledge and experience.
To set a firm foot in the Australian Defence industry, you must be ready with a planned and strategic approach.
Businesses that are new to the industry face many challenges as they find it difficult to find available opportunities for their company and need to learn how to approach their target customers, and lack basic knowledge of the fundamentals of the industry.
When you don’t have the experience or guidance to steer your journey in the Defence sector, it is best to approach an external source for advice and guidance. These situations are where Defence consultants step in.
Businesses that wish to gain more traction and secure more Defence contracts in the market might avail of the services offered by Defence consulting firms. They provide a range of services to assist these companies in achieving their objectives.
Defence consultants offer the information, know-how, and skills needed to succeed in the Defence sector. They offer advice and solutions from the perspective of senior marketing and sales management and help businesses gain the traction they deserve.
Alongside Business Consulting provides consulting and training services for businesses who want to break into the Defence and Space markets successfully.
With our team of specialists in developing marketing strategies, structures, systems and processes, we ensure that you gain more traction and acquire the proper Defence contracts.
Businesses looking to enter the Defence and space markets successfully should opt for the premium consulting and training services offered by Alongside Business Consulting.
We guarantee that you obtain better traction and secure the appropriate Defense contracts with the help of our team of professionals who are experts in creating marketing strategies, structures, and systems.
