Digital Marketing is a tool that has developed the way marketing operates. It has created a new look to customization and personalization in marketing tactics and activities. To get increased revenue 95% of companies are hiring skilled marketers to take out the digital marketing strategies and stand out their company from the crowd. Since digital marketing was introduced in the 1990s, the use of tools and media in offering goods and services are increasing continuously over the past 31 years. This leads to increasing demand for skilled digital marketers. Digital Marketing has become necessary for every business to compete with its opponent and how digital marketing helps business to grow. If you are going to ignore this term, your opponent must take advantage of this and take down your company from the industry.
Most companies expect a digital marketer to be skilled in multiple areas of the field, including analytics, copywriting, sales, digital media, and web development. There is a famous quote that defines a marketer, ‘The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI’ – Kim Walsh.
Digital marketing is a profession where you have to be updated with trends, be practical, and have to stay active in this changing market. Learning digital marketing terms and conditions, meant to increase revenue in sales, make profits, generate traffic, and brand awareness and also you can give services on online earning websites in Pakistan, and get a job in advertising agencies in Pakistan.
For this purpose, there are a lot of institutes that are offering multiple paid and free digital marketing courses in Pakistan. Digital marketing courses are designed to offer step-by-step education to people in the relevant field. Below mention courses are the lead for you to become a successful marketing agent.
In this blog, we are going to write down a list of digital marketing course online free and paid that are helping a lot of people to enhance their skills and become a part of well-reputed marketing companies in Pakistan.
List of Digital Marketing Courses that you can Learn in Pakistan
- Paid Search Marketing (PPC) Courses
- Basic & Advanced Fundamentals of SEO
- Creative Writing Course – Content Writing
- Website development course
- Social Media Marketing (SMM) Courses
- Email Marketing
- Advanced Mobile Marketing
1. Paid Search Marketing (PPC) Courses
PPC (pay-per-click) is a type of marketing that helps you get visible on SERP (Search Engine Result Pages) to drive traffic on the site. The name pay-per-click defines the work, it’s based on the per click model where a marketer pays if a user clicks on the ad. In this type of paid PPC course, you must get trained about the below-mentioned points to become an advanced-level digital marketer. It will usually take you a maximum duration of 06 months to learn basic things about PPC. Google digital marketing course is best for the PPC. Almost a year or depend on the skills to learn advanced level techniques to become professional in running PPC Campaigns.
- PPC purpose and rationale
- Keywords and Match Types
- Account structure and setup
- Improving performance and Quality Score
- The Google Display Network
- Creating ads
- Search Engine Marketing (SEM)
- Conversion optimization
- Web analytics
- Bidding methods
- Ranking algorithms
- Performance measurement
- Ad platforms
- Lead generation improvement
2. Basic and Advanced Fundamentals of SEO
If we talk about the most challenging and rewarding marketing discipline, SEO marketing is on the top position. Ranging from combining data, analytics, technical site optimization, content marketing, and proficiency with HTML, it unlocks all the potential of your marketing efforts. SEO is one of the most demanded digital marketing skills. You will also able to do SEO jobs in Pakistan after learning this course. According to indeed.com, globally there are more than 30,000 SEO-related jobs in the following designations:
- SEO Manager
- SEO Specialist
- SEO Strategist
- SEO Analyst
These experts are usually hired by well-reputed companies to improve their website ranking and visibility of the company in search engines like Google, Yahoo, DuckDuckGo, StartPage and Bing. A person needs to spend a maximum duration of 06 months or depends on the skills, to learn all the basic tactics of SEO. Read blog on how to optimize blog for search engine. Below mentioned points are necessary for an SEO course.
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Link Building
- Basics of Technical SEO
Original Resource For Reading: https://s2smark.com/blog/online-digital-marketing-courses-in-pakistan/