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5 Powerful Methods to Grow Your ECommerce Today

If you want to grow your e-commerce store, you need solid strategies and proven tactics to grow your business. Here's how.

Setting up an eCommerce store is easy, but it’s challenging to scale and grow an eCommerce business.

These days when everyone can build an e-commerce store, you need solid strategies and proven tactics to grow your business so that you can survive through the competition.

Here are 5 powerful methods for you.

Run Promotions

Perhaps this is the most straightforward way to grow your online business. It’s one of the most popular methods people use to grow their businesses.

E-commerce promotions enhance your online sales by promoting your brand and encouraging consumer loyalty.

There are many ways to show your promotion, but two main methods are placing on your website/e-commerce platform or email marketing.

Here are some examples of promotions:

  • Buy One, Free One
  • Flash Sales
  • Free Shipping
  • Free Gift
  • Sales Prices

Grow Awareness Through Social Media

Don’t underestimate the power of social media in growing your e-commerce!

With more than 4.74 billion social media users worldwide, you’re gaining a pool of prospective customers who see your products or services.

Social media can help your e-commerce by:

  • Building your brand awareness through consistent posting
  • Advertising your products, be it images, video, carousel, or collection ads
  • Serving as a second platform to sell your products
  • Becoming your customer service channel
  • Increasing your sales through positive reviews from social media users
  • Acting as a social listening tool to understand how the public perceives your brand

Okay, now you’ve known how social media helps to promote your eCommerce store and reach new audiences. Here are some practical tips for growing your e-commerce through social media:

Tip 1: Be Creative

Try different types of posting (images, videos, carousels, etc.). In terms of content, making every post directly related to sales is not necessary. You can use Instagram Stories, live broadcasts, or TikTok to entertain your audience and build a stronger relationship with them.

Tip 2: Keep Your Posting Consistent

Research from Hootsuite found that consistent posting is essential if you want to see results faster. It’s recommended to post between 3-7 posts a week. A consistent post also helps people to remember your brand and promotion easier.

Optimize for Mobile Commerce

A finding from Smart Insights shows that mobile search has already triumphed over desktop. To avoid missing sales opportunities from mobile users, here are 4 tips to enhance your mobile commerce performance:

Tip 1: Make sure It Is Mobile Responsive

You know it’s very difficult to see a page that is not mobile responsive.

Therefore, it’s crucial to ensure your e-commerce store is mobile-friendly. You can use Google Page Insights to check the responsiveness.

Tip 2: Reduce Pop-ups and Sidebar

Besides, reduce pop-ups (yes, it works well for desktop but sadly not for mobile) as it’s difficult for users to close the pop-ups, especially those with smaller phones. FYI, Google has published changes in punishing pop-ups that are hard to close.

However, this doesn’t mean you cannot use pop-ups on mobile as long as you follow the best practices.

Also, avoid adding a sidebar because this makes it users hard to view your products and descriptions.

Collect Reviews and Feedback

Every business person knows that positive or constructive reviews are extremely crucial as they directly impact your business results.

Marketing research shows that 92% of consumers read online reviews and testimonials when purchasing.

Consider the last time you made an online purchase. You probably looked at the product’s overall star rating before deciding to buy the product. Some people might even go through the reviews of previous customers one by one.

Why? It’s because personal recommendations and word-of-mouth are more powerful. These positive reviews help new customers to build trust in your brand and products.

If you have an e-commerce store, chances are you already have the in-built feature to allow reviews to show on your store.

To increase your reviews, you can utilize your email list by sending your clients an email after making a purchase.

Besides, always make review painless so that your clients can easily fill in the review for you.

Offer Complementary Products

When people come to your e-commerce site with a particular product in mind, you can often entice them to purchase complementary products if they see how they work together.

If your e-commerce business sells clothing, consider adding a “Recommended For You” section at the bottom of each product. If you sell books, include an offer that bundles other books from the same series or publisher for a lower price than buying each item separately.

Conclusion

Although having your own E-commerce business is exciting, it’s also challenging as there is too much competition.

Therefore, I write this article and hope that this guide helps provide you with a clearer roadmap for growing your e-commerce business 😄