According to MarketsandMarkets the virtual fitting room market size is expected to grow from USD 2.9 billion in 2019 to USD 7.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 20.9% during the forecast period. The virtual fitting room market is said to have a potential scope for growth in the years to come due to the trend of online shopping has increased the demand of virtual fitting room technologies in retail and eCommerce.
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A virtual fitting room is the online equivalent of an in-store changing room. It helps shoppers to try on clothes to check size, fit, or style, in the virtual mode rather than physically. It scans the body of the shopper and fits the product as per the size of the shopper. In this way, the customer gets a hyper-personalized shopping experience and can visualize full looks in 3D and ultra-high resolution.
Major vendors in the global virtual fitting room market include Zugara (US), Total Immersion (France), True Fit (US), Metail (UK), 3D-A-PORTER (UK), Magic Mirror (UK), AstraFit (US), Fit Analytics (Germany), Visualook (Spain), ELSE Corp (Italy), FXGear (Korea), Sizebay (Brazil), TriMirror (US), MemoMi (US), SenseMi (UAE), and Fision Technologies (Switzerland), Coitor IT Tech (India).
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Metail is a virtual fitting room service provider company, founded in 2008 and is headquartered in London, UK. It is one of the digital companies that uses advanced computer vision technology to serve retailers and consumers. The company offers eCommerce model photography to retailers and consumers.
Moreover, the company offers a solution with the ability to try clothes online. Moreover, Metail makes use of composed photography technology that saves retailers’ time and money on online model photography without compromising on image quality and impact. In the virtual fitting room market, Metail offers solutions such as MeModel Experience and Composed Photography. The company has its presence in the UK, Europe, Asia, and Australia. In May 2017, Metail partnered with Princess Polly, the fastest-growing fashion brand. This partnership helped Metail enter the Australian market and enabled shoppers to try clothes online.
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