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What are the People Also Search For?

People Also Search For is a feature in Google search that shows related searches to the Initial search query. This can be found at the middle of the SERPs.

People Also Search For: If you’ve closely observed the Google results page for any query, you might’ve taken note of a specific section known as ‘People Also Search For’. Sometimes, Google presents this section when you search for something.

People Also Search For and People Also Ask: What Is It Exactly?

In 2012, Google introduced knowledge graphs to display a group of thumbnails associated with a specific search term. However, over time knowledge graph became a separate entity on the search page associated with specific search terms such as when you search for a person online.

 Today ‘People Also Search For (PASF)’ or ‘People also ask (PAA)‘ doesn’t display thumbnails but rather displays associated search terms with the actual keyword searched. Like this –

For instance, if you search ‘SEO Reseller’ on Google, you might get search terms like ‘What is an SEO Reseller’, ‘Is it worth it to pay someone for SEO’, and more in the People Also Search For’ section. Most commonly, this section appears just below some of the paid and organic search results.

With helpful associated search terms, Google aims at resolving the user search query quickly. If someone can’t find a specific answer to a question, they can certainly look it up in the ‘People Also Search For’ section. All these suggestions are possible because Google focuses on user search intent aiming to solve the user search query as quickly as possible.

Some Pointers To Keep In Mind

These are some of the essential things you should keep in mind when it comes to ‘People Also Search For’:

  • There’s no fixed position for the ‘People Also Search For’ section. Though this section appears after certain paid and organic results, the position is not always fixed.
  • Usually, after clicking on any of the suggestions a new tab gets opened with various website pages. The ones that provide relevant content are the ones that appear in the new tab search results. Answers may be available in various content formats. From paragraphs to tables, to even videos, Google aims at providing the best answer possible for the queries in ‘People Also Search For’.
  • Don’t confuse this with ‘People Also Ask’ or featured snippets. With featured snippets, ‘People Also Ask’, Google aims at providing the answers to the user on the SERP or search engine result page. ‘People Also Search For’ does the same that becomes visible on some searches but mainly through specialized tools.

The Simple Benefits Of Optimizing For People Also Ask

People Also Ask can help a website gain visibility if it’s dealing with low traffic. Specifically, optimizing content and getting featured in those sections can help a website increase visibility and traffic. Some of the major benefits of optimizing for ‘People Also Ask’ are:

1. You Can Reduce Your Bounce Rate Significantly

People getting bounced off your site isn’t a good thing. A lot of it has got to do with content. When a page content fails to answer or solve user intent, people usually leave the page and go to some other source that can provide them with better information.

Answering as many questions as possible in your content can lessen the bounce rate. If you’re lagging in traffic on specific keywords, you should look at the ‘People Also Search For’ section and try and address those questions in your content. Answering those questions can significantly reduce your bounce rate as it solves user intent or query wholly.

If you’re having any doubt as to what to write, and what content style to adopt, you can always research your competitors for ideas. Just don’t copy them.

2. Helps In Identifying Keywords

Often content marketers struggle with finding relevant topics to write on to keep the users engaged. However, with PASF, this task becomes relatively easier as it suggests related topics to the main keyword. A lot of secondary keywords or LSI’s can be generated from this section.

With People Also Ask, Google provides answers and website links to the questions associated with the keyword. You can visit the website link and read the blog, identify keywords and try and develop similar content for your website.

In short, the more queries you resolve for your reader, the better your website content is and the more beneficial it is for the website. Topic pillars could be established, and the overall content of the website could be made more diverse.