Content is undoubtedly the king when it comes to marketing! Engaging content is what helps in better lead generation and greater conversion rates. In order to get amazing content, a good creative agency is needed. Kaizen Design Studio, a content marketing company in Pune offers amazing services in pune It has the best content creators that have experience in crafting content for various industries right from real estate to restaurants.
When it comes to content marketing, it is classified in various types that can be used for the benefit of your business. Here are popular content marketing types that can boost your business to a great extent.
Video is a fabulous way of engaging your audience. Nowadays, video content is trending and captures the maximum attention of the viewers. According to a study, video increases a 105% time increase on your site. Another study revealed that over 96% find videos helpful and 75% of viewers are more likely to purchase a product more likely after watching a video of the product. It is an apt way of attracting a large audience. It definitely gives you the best return on investment.
Infographics are snippets that give information on a particular brand or business. They give a brief summary of your product and convince the viewers to buy the service or product. A recent study showed that infographics are shared 3 times more than any other type. The key to a phenomenal infographic is to describe the content in clear fonts and also, add content that is understandable and easy.
Social media posts
Social media is a powerful medium for lead generation. The type of content you post on social media regarding your brand is directly proportional to the conversion rate! Developing engaging content through social media is a fabulous method of interacting with the audience. It can surely increase your prospects of achieving maximum leads. Always remember that social media posts are not only meant for lead conversions but also to keep the leads hitched to your brand afterward. Create content accordingly and ensure that your audience is engaged through social media posts.