Data Analytic Trends: Are They Reshaping EdTech?

We will delve deep into the realm of data analytics, and how see they are able to be utilized and incorporated within the EdTech industry.

With the rapid rise of technology, many educators today are exploring various ways to draw from new computational methods. Specifically, data analytics is on the forefront of this technological shift because it has the power to yield more tailored information for teachers and students, provide new insight into teaching and learning behaviors, and be used to better understand student needs.

As such, the ed-tech industry is constantly changing and evolving as new technologies and methods are developed. Data analytics trends are one of the latest in the industry, and it has the potential to reshape the way that education is delivered. Data analytics can be used to track and analyze student data, which can help educators to identify areas where students are struggling and need help. Additionally, data analytics can be used to track student engagement and motivation, which can help educators to improve their teaching methods.


What is Data Analytics?

To first begin our foray into data analytics, it is essentially the process of examining data sets in order to draw conclusions about the information these specific sets contain. This may include identifying trends, patterns, and correlations, as well as predicting future events. As such, data analytics may be utilized in order to make better business decisions, understand customer behavior, and improve operations.


Data Analytics Within the Ed Tech Industry

As data analytics trends are reshaping the education technology (ed-tech) industry, it enables new approaches to learning, teaching, and assessment. The use of data analytics in ed-tech is helping to personalize learning for students, identify and address learning gaps, and measure the effectiveness of educational interventions.

The most powerful use cases of AI in education technology use machine learning to help teachers better customize their lessons for students, and to aid administrators in streamlining the enrollment and student record-keeping process. A primary goal will be to hone an interactive, personalized educational experience that allows students to navigate their own educational paths while meeting their goals.

Data Analytic Usage Within the Education System

Ed-tech companies are increasingly using data analytics to personalize the learning experience for students. By analyzing data about how students learn, these companies are able to develop software that adapts to each student’s individual needs. This helps to ensure that students are getting the most out of their education and that they are not struggling with topics that they fare poorly with.

Additionally, ed-tech companies are using data analytics to track student progress. By doing so, they are able to identify which students are struggling and need extra help. This allows the companies to provide personalized assistance to those students, which can help them improve their academic performance. This could be done by tracking each student’s progress and providing tailored instruction and support.

Ed-tech companies are using data analytics to develop new and innovative ways to teach students. An example of this would be pulling up data analytics trends on how students learn, companies are able to create educational software and tools that are more effective and engaging. This is able to help improve students’ academic performance and encourage them to continue down the path of learning.

Using real-world examples, we will see how companies ed-tech to propel, and simplify education.


  • Udemy: Udemy uses ed-tech data analytics to improve learning outcomes by assessing how students are engaging with course content. This information is used to improve the design of courses and to personalize learning for students.


  • Lumen Learning: Lumen Learning is an education technology company that collects data on individual learning needs. Students take assessments analogous to Common Core assessments, which teachers then distribute to the students based on student results. If students are struggling, teachers can then provide them with more assistance. Students can check their progress by taking periodic assessments.


  • Moodle: This is a free and open source learning management system designed to help learners achieve their academic goals and connect to their educator. Moodle synthesizes data from various sources, such as analytics and software performance, and then reports them back to the user to allow the user to self-administer.