What does namkeen mean? Namkeen is of course salty, but Indian snacks have evolved and gone beyond than just being salty. They deliver a host of flavours to your palate, making it one of the most versatile and extravagant types of snacks.
What’s more astonishing is the fact that these snacks are made from healthy ingredients like pulses, lentils, and nuts. They all are high in protein, fibre, calcium, and a host of other nutrients. Yes, these products deliver taste and health. But these are just a few of the many reasons to add them to your range of products. Here are some more reasons why you need to sell these snacks:
Growing popularity of Indian Food – Indian food is seeing one of its most popular phases in the world. With so many Indian migrants living in other countries and a more globalised media, Indian food is getting more exposure. It is being widely covered in the mainstream media and the internet-based independent media.
Rising Veganism – As the world wakes up to the benefits of having a plant-based diet, the popularity of Indian snacks is only going to grow. Indians consume a lot of food that is vegan in nature i.e., made without any animal products and gluten. This includes many snacks as well and snack food companies can capitalise on this.
It’s Just Tastier – With all due respect to other cultures and cuisines, no other cuisine in the world makes better use of spices. Many people all over the world are realising the importance of spices and are adding them to their cuisines. Such people will also easily become patrons of Indian namkeen snacks.
Popular Namkeen Snacks in India
The following Indian snacks have a high chance of becoming popular in Western and Eastern countries:
Moong Dal – Moong dal is a pulse that is quite popular all over the world. In India, moong dal is fried and mixed with salt and spices to make a delicious yet healthy snack to munch on at any time.
Sev Bhujia – Lentil flour is fried in the shape of ultra-thin noodles and then broken and mixed with a variety of spices and salt. This is another popular snack that you’ll find in most Indian homes.
Boondi – Made from chickpea flour that is fried in the shape of tiny, airy balls, boondi is used as a snack, as an ingredient in salad, and even as a topping. They are crunchy and delicious.
These are just a few namkeen snacks you can start with, but for Indian namkeens you will need to find the right packaging partner.
Saurabh Flexipack Systems Pvt. Ltd. is an almost 25-year-old Indian company providing the finest packaging solutions to companies around the world.